Skill catalog

Four outcome solutions. The skills behind each one.

PQV sells four outcome solutions. Each solution is a bundle of the skills the operator bench runs end to end at that tier. Skills are the receipts behind the solution. Pick the lowest solution that ships the outcome you need.

Outcome solution

Content Velocity

$1,800 / month · $500 setup

Get the demand engine shipping. Editorial cadence, SEO foundation, and the conversion audit that points to what to fix next.

See what ships at this tier

Included at the entry tier

6 skills

SEO Operations

Get cited by AI answer engines and ranked by Google for the searches your buyers actually run.

PQV operator bench, Marketing operator

  • Monthly keyword universe refresh mapped to buyer intent and difficulty
  • Quarterly technical fix list a developer can work from in one sitting
  • Structured data and entity markup so answer engines cite you correctly

Content Operations

Long-form content that ships on a calendar instead of when somebody finds the time.

PQV operator bench, Marketing operator

  • Weekly editorial calendar with clear ownership and shipping cadence
  • Drafts scored against an internal quality bar before publish
  • Multi-channel reuse from each anchor piece without rewriting

Email Automation

Lifecycle and nurture email that lands in inbox, reads like a person wrote it, and ties back to the buyer journey.

PQV operator bench, Marketing operator

  • Weekly newsletter or nurture send shipped on a real calendar
  • Lifecycle sequences mapped to onboarding, activation, and retention
  • Deliverability monitoring with monthly inbox-placement review

Long-Form Social Authority

Long-form posts on X and LinkedIn that get read by your target buyer.

PQV operator bench, Marketing operator

  • Weekly long-form posts in founder or executive voice
  • Comment response on the threads that matter, not the noise
  • Monthly authority report showing which posts opened conversations

Social Content

Short-form social cadence across the channels your buyers actually open.

PQV operator bench, Marketing operator

  • Three to five short-form posts per week, scheduled and posted
  • Quote graphics and clip cuts from podcast or long-form sources
  • Monthly content audit showing which formats compounded

Conversion-Focused Web Audit

A clear read on which pages are leaking buyers and the surgical fixes that will recover them.

PQV operator bench, Marketing operator

  • Heuristic and qualitative audit of the conversion path
  • Prioritized fix list scoped for one engineering sprint
  • Color-coded findings so the next priority needs no meeting
Outcome solution

Pipeline Builder

$3,800 / month · $1,000 setup

Marketing plus sales as one coordinated motion. Outbound engine, sales pipeline rhythm, and conversion-focused web rebuilds wired to attribution.

See what ships at this tier

New at this tier

6 skills

Conversion-Focused Web Builds

Pricing, demo, signup, and key landing pages rebuilt around the buyer job, then measured.

PQV operator bench, Marketing operator

  • Page rebuild against a documented job-to-be-done
  • Instrumentation so you can see where prospects drop off
  • A baseline read so you can tell whether the work moved the number

Marketing Attribution Modeling

Multi-touch attribution that survives a real conversation with the CFO.

PQV operator bench, Marketing operator

  • Channel-mix model tied to closed-won, not vanity signals
  • Self-reported plus digital attribution stitched into one read
  • Monthly channel-budget recommendations with clear rationale

Outbound Engine

Cold outbound that gets replies because it is built around real triggers, not bulk lists.

PQV operator bench, Sales operator

  • Trigger-based prospect lists refreshed weekly
  • Sequences per persona that read like a person noticed the prospect
  • Reply routing to a human at the right moment

Sales Pipeline

A pipeline that reflects reality so forecasting stops being a guessing game.

PQV operator bench, Sales operator

  • Weekly stage hygiene with stale deals revived or formally closed
  • ICP refreshed quarterly from your real closed-won data
  • Forecast read each cycle that survives a board review

Sales Playbook and Cadences

The playbook that turns how the founder sells into something a new rep can run on day one.

PQV operator bench, Sales operator

  • Discovery questions calibrated to the real buyer, not a template
  • Objection handling for the things buyers actually say
  • Email and call cadences tested and tuned each month

Lead Response Automation

First contact within minutes, qualification stitched in, no inbound left to cool overnight.

PQV operator bench, Sales operator

  • Inbound auto-response wired to your CRM and calendar
  • Qualification questions captured at first touch
  • Hot-lead alerting to the right rep in real time

Plus everything in Content Velocity

Inherited from lower tiers. Already on the cadence; not re-listed as new work.

Outcome solution

Revenue Operations

$6,500 / month · $2,000 setup

Full operator bench. Revenue intelligence, customer retention, voice receptionist, chat, review automation, local SEO, workflow automation, and finance ops dashboards.

See what ships at this tier

New at this tier

10 skills

Revenue Intelligence

Sales call analysis that surfaces the patterns the team is too close to see.

PQV operator bench, Customer intelligence operator

  • Quarterly read on which objections are showing up across segments
  • Talk tracks correlated with closed-won deals
  • Coaching feed routed to the rep and their manager

Customer Retention Operations

Retention treated as a system: at-risk signals, win-back cadence, expansion plays.

PQV operator bench, Customer intelligence operator

  • Monthly at-risk account read with concrete next actions
  • Win-back sequences for customers who lapsed
  • Expansion play library mapped to account maturity

Auto Research

Deep sourced research delivered as a working brief instead of a wall of links.

PQV operator bench, Customer intelligence operator

  • On-demand briefs on markets, competitors, regulations, segments
  • Sources cited so your team can verify and go deeper
  • An updatable artifact, not a one-time PDF

Voice AI Receptionist

A bilingual phone receptionist that answers, qualifies, and routes calls into your CRM.

PQV operator bench, Customer experience operator

  • Twenty-four seven inbound voice coverage in English and Spanish
  • Call summaries and qualification routed to the right human
  • Monthly transcript review with coaching notes on the patterns

AI Chatbot

A site chat widget tied to your real product data, not a generic FAQ bot.

PQV operator bench, Customer experience operator

  • Site chat widget grounded in your documentation and product data
  • Lead capture and hand-off to a human at the right moment
  • Monthly transcript review to surface unanswered questions

WhatsApp Automation

WhatsApp as a real customer channel, not a side door without an owner.

PQV operator bench, Customer experience operator

  • Business WhatsApp wired to your CRM with templated flows
  • Lead capture and qualification within the chat itself
  • Daily summary of conversations needing human follow-up

Review Automation

Review requests at the right moment, response drafts that sound like the brand.

PQV operator bench, Customer experience operator

  • Review request cadence tied to delivery milestones
  • Response drafts for every review, in your voice
  • Monthly read on what reviewers actually say about the work

Google Maps and Local SEO

Google Business Profile run like a real channel: posts, photos, citations, local rankings.

PQV operator bench, Marketing operator

  • Weekly GBP posts and monthly photo refresh
  • Citation cleanup across the local directory layer
  • Monthly read on local map-pack visibility for the queries that matter

Workflow Automation

The repetitive internal work moved off the team and onto a documented automation layer.

PQV operator bench, Operations operator

  • Mapped automation candidates with documented runbooks
  • Per-automation owner so it is maintained, not abandoned
  • Monthly read on hours recovered and where to invest next

Finance Operations

Budget modeling, CAC and payback dashboards, monthly variance commentary the CFO actually reads.

PQV operator bench, Finance operator

  • Monthly close commentary with CAC and LTV by cohort
  • Channel-spend caps and variance alerts when payback drifts
  • Quarterly board-ready financial summary
Outcome solution

Custom Stack

$10,500+ / month · Custom setup

Everything in Revenue Operations, plus frontier AI consulting, security and compliance audit, legal-operational guidance, 12-month strategy planning, and a named executive liaison.

See what ships at this tier

New at this tier

4 skills

Frontier AI Consulting

Senior advisory on where to invest the AI dollar and where to wait, scoped to your operation.

PQV operator bench, Strategy operator

  • Quarterly AI roadmap tied to your real operating model
  • Build versus buy reads on the tools your team is evaluating
  • Vendor diligence briefs when the team is about to commit

Security and Compliance Audit

A defensible security posture documented in language an enterprise buyer can verify.

PQV operator bench, Security operator

  • Documented controls and data flows that hold up to a security review
  • Policy library calibrated to your real operations
  • A roadmap for what to harden next as the business grows

Strategy Planning

A documented twelve-month operating plan tied to the marketing, sales, and operations work shipping.

PQV operator bench, Strategy operator

  • Quarterly strategy review with prioritized initiatives
  • Resource and budget allocation against the plan
  • Quarterly board-ready reporting on plan versus actual

Find a skill by capability

If you know the capability you need, browse by service category instead. Each category groups skills across all four outcome solutions.

  • Marketing and Growth
  • Sales Operations
  • Customer Intelligence
  • Front-Line Tools
  • Operations and Compliance

Outcome solutions at a glance

Each solution bundles the skills above into one engagement on one cadence. The full comparison lives on the pricing page.

Solution 1

Content Velocity

$1,800 / month

$500 setup

Get the demand engine shipping. Editorial cadence, SEO foundation, and the conversion audit that points to what to fix next.

See what is included
Solution 2

Pipeline Builder

$3,800 / month

$1,000 setup

Marketing plus sales as one coordinated motion. Outbound engine, sales pipeline rhythm, and conversion-focused web rebuilds wired to attribution.

See what is included
Solution 3

Revenue Operations

$6,500 / month

$2,000 setup

Full operator bench. Revenue intelligence, customer retention, voice receptionist, chat, review automation, local SEO, workflow automation, and finance ops dashboards.

See what is included
Solution 4

Custom Stack

$10,500+ / month

Custom setup

Everything in Revenue Operations, plus frontier AI consulting, security and compliance audit, legal-operational guidance, 12-month strategy planning, and a named executive liaison.

See what is included